World famous premium and aspirational brand, Pininfarina is the emblem of Italian design since 1930. The symbol of a sophisticated lifestyle and vision, able to conjugate innovative experiences, performance, emotions and aesthetic excellence. In partnership with Pininfarina we aim to create an unprecedented Iconic Tower project that harmoniously merges beauty and technology to make an impact in the growing cosmopolitan hub of Dubai.Pininfarina manages to achieve the perfect balance between its heritage and an innate quest for innovation, especially when it comes to branded residences, for which Pininfarina is the leading brand in Italy in terms of the number of projects. The result of these attributes offers stylish and future oriented residential spaces, where beauty acquires the softer and broader meaning of physical and mental wellbeing, and where technology integrates perfectly with the environment to take care of people.The building is designed to provide its residents with spectacular seascape and landmark views.